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Ocean Edge Residences is a masterplan development located in Burrum Heads, Queensland, Australia. The project is owned by Signature Holding Developer, and we were responsible for creating the website, signage, brochure, site plan, aerial shot, site inspection, and marketing plan.

Branding Concepts

Our branding concept for Ocean Edge Residences is centered around the idea of a carefree lifestyle, making the most of the sea, sand, and river with family and friends. Sustainability is front and center, and the landscape design is intended to mimic the natural features surrounding the area, with a strong oasis visual feature.

Market Strategy

We conducted extensive market research for Ocean Edge Residences, which identified a view to local growth. The Harvey Bay area is in a high-growth corridor, with a predicted population growth of approximately 115%. This project benefits from its prime location at Harvey Bay and the Fraser Coast, and we expect that the lead-up to the 2032 Olympic Games will further drive growth in the area. We also identified the opportunity of a change in demographics to more growing families, still with the constrained growth of a planned small town. Ocean Edge enjoys the boom-time benefits.

Innovative Solution

Surrounded by hectares of bushland in the Burrum Coast National Park, Ocean Edge Residences aims to maintain a small, coastal community feel, encouraging walking and cycling through nature. We have created a waterfront lifestyle that combines low-rise, low-density, and sustainable housing design to keep Burrum Heads protected from high-rise developments.

Website

Our website for Ocean Edge Residences provides an immersive virtual experience of the development, showcasing the natural beauty of the area and the community’s amenities. Visitors can explore floor plans, view the site map, and learn about the project’s sustainable design features.

Signage

Our signage strategy for Ocean Edge Residences focused on creating clear, easy-to-follow wayfinding that helps potential buyers navigate the development site. Signage is designed to be highly visible and eye-catching, with bold, modern typography and a color scheme that complements the natural surroundings.

Brochure

The Ocean Edge Residences brochure is an essential tool for potential buyers, providing a comprehensive overview of the development’s features, amenities, and floor plans. We designed the brochure to be highly visual, with large-format photography that captures the beauty of the surrounding landscape.

Site Plan and Aerial Shot

The site plan and aerial shot provide a comprehensive overview of the development’s layout and location, highlighting the natural surroundings and community amenities. These assets are designed to be visually striking and easy to understand, helping buyers get a clear sense of the development’s potential.

Marketing Plan

Our marketing plan for Ocean Edge Residences is designed to reach potential buyers where they are, using a combination of social media advertising, email marketing, and targeted outreach to reach buyers interested in coastal living and sustainable development. Our strategy is designed to create buzz around the project and drive interest from potential buyers.

Overall, we are proud of the work we have done for Ocean Edge Residences, and we believe that our branding, marketing, and design strategies have contributed to the development’s success. Visit our website to learn more about this exciting project.

Website | www.oceanedgeresidences.com.au