5 Ways Shopping Centre
A Signage Transformation
Client: 5 Ways Shopping Centre, Taringa, QLD
Project Scope: Comprehensive Signage Design, Coordination, and Installation
At Desketing, we understand the importance of signage in enhancing a brand’s visibility and creating an exceptional customer experience. For 5 Ways Shopping Centre, we delivered a complete signage solution that combined design, strategy, and seamless project management to transform their commercial space into a cohesive and well-branded destination.
Services | Retail Marketing, Retail Branding
Project Overview
Located in the heart of Taringa, 5 Ways Shopping Centre needed a signage overhaul to modernise its branding, improve navigation, and provide tenants with better visibility. Desketing was engaged to manage the entire project, from conceptual design to installation, ensuring every detail was aligned with the shopping centre’s goals and tenant needs.
What We Delivered
Our team undertook a range of tasks to bring this project to life:
- Project Management & Coordination:
- Acted as the single point of contact for all stakeholders, including independent tenants, designers, songwriters, and installers.
- Coordinated with trades and suppliers to ensure timely delivery of the project.
- Signage Design:
- Tenancy Light Boxes: LED internally illuminated signage for maximum visibility, featuring tenant logos prominently.
- Pylon Header Signs: Double-sided illuminated light boxes to increase roadside visibility.
- Directory Signs: Replaceable directory boards for easy tenant updates.
- Carpark Signage: Directional and terms of entry signage, ensuring a seamless experience for customers.
- Fabrication and Installation:
- Oversaw the manufacturing process to guarantee quality.
- Managed the installation of all signage, including coordination of crane trucks, cherry pickers, and electrical setup for illuminated signs.
- Tenant Communication:
- Liaised directly with tenants to ensure branding consistency and meet individual requirements.
Signage Highlights
- Tenancy Light Boxes: Designed with clarity and visibility in mind, these signs ensure every tenant gets the exposure they deserve.
- Pylon Header Signs: Enhanced roadside presence, making the centre more recognisable to passing traffic.
- Directional Carpark Signage: Simplified navigation for customers, improving their overall shopping experience.
- Custom Directory Signs: A flexible and cost-effective solution for updating tenant information.
Project Challenges & Solutions
- Tenant Coordination: With multiple independent tenants, we ensured smooth communication and approval processes for individual designs.
- Installation Logistics: Managing various trades and heavy equipment during installation required detailed planning and execution to minimise disruptions.
- Custom Designs: We tailored designs for both the shopping centre’s branding and individual tenant needs, achieving a cohesive yet unique look.
Project Outcome
The new signage at 5 Ways Shopping Centre not only elevated the centre’s visual appeal but also improved tenant visibility and customer navigation. With strategically placed, high-quality signage, the shopping centre now offers a better experience for both tenants and customers.
Why Choose Desketing for Signage Projects?
At Desketing, we specialise in delivering comprehensive signage solutions that go beyond design. From project coordination to final installation, we ensure every step is executed to perfection. Our team is committed to enhancing your brand’s presence and delivering results-driven solutions for retail, property, and commercial spaces.
Ready to transform your space with expert signage solutions? Contact Desketing today to discuss your next project.
