Let’s be honest there are some emails you dread to read, such as your bank statement telling you that you’ve spent too much on Ubereats this month. Then there are emails that we get excited about, like an email from your favourite store, telling you that you’ve worked too hard and it’s time to treat yourself on a new golf club or new pair of shoes.
An email database essentially is a direct lifeline to your customer database. So why not leverage the power of email marketing to communicate with them regularly on your products and services. Keep them updated with information that will engage with them, keep your business top of mind and also increase revenue for your business.
Get started on growing your customer database and in no time soon, you’ll have hundreds of customers waiting to receive your email. Check out our tips below on how to grow your email database.
Offer something free but of value
We all love getting something free and so will your customers. Encourage them to sign up to your email newsletter by providing their email address in order to download it. It could be a discount on their first order, or it could be access to an online resource or tool.
For example, Bugden Legal created a series of Tool Kits regarding the legal challenges for body corporate issues on their website. To gain access to this resource, visitors would need to enter their email address to receive an access code, which is then displayed on the screen and also sent to them via email.
Create a competition
I enter online competitions almost every week. Anything from a free holiday to the Greek Islands to a free meal at a really good restaurant. Online competitions are a brilliant way to increase your email database by creating a campaign to host a free giveaway in exchange for contact information.
Take the example of Let’s Indulge that created a Spring Sweepstakes competition encouraging their website and store visitors to sign up online and in exchange be in the running to win free massages. Through this campaign, they were able to increase their email database and successfully reach new customers.
Spread the word through social media
Create traction for your campaign by promoting the competition through all your online media channels. Furthermore, if you have a storefront, put together in-store print materials to promote traffic to your store and to your website.
Use an Ipad/tablet for easy email subscription
Keep it easy for your customers by implementing an email form on your Ipad/tablet. This is perfect for storefronts and allows customers to fill in their details while you process their order at the register. Make sure that you offer an incentive, like a 5% discount or bonus to get them to fill their details.
Email signup on an Ipad/tablet is genius because their details will automatically be sent to your email database and also there’s a less chance that the email address will be input incorrectly into the system. Because what’s the point of growing your email database if the email address is incorrect.
Offer email subscription on your website
Don’t make it difficult for your website visitors to find out where they can subscribe to your email newsletter. Create offers linked to your email subscription and display it across your website on your most visited website pages. These pages include the contact us page, about us and your home landing page.
Write blogs that readers can subscribe to
If you haven’t started writing blogs, then you really should start. Blogs are the easiest and most authentic way to help increase your ranking on search engines (Google) and to collect email subscribers.
Collect emails from events and trade shows
Create worthwhile events, meetups, seminars and even conferences to keep your brand front and centre. Events are a great way to demonstrate your skills, show off your products, provide demonstrations and generate sales. The best part is that you can collect their emails at registration.
